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Rebranding

For over a century, we have stood for quality, reliability and partnership-based cooperation. That's exactly what remains - but after 111 years, it's time for something new. We are pleased to present our new brand design to you!

Our new brand design

Fresh look - Familiar values


We made changes in our visual appereance and want you to join us on our journey.

Discover our new brand design!

Why a rebranding?

With the rebranding, we are adapting our appearance to what defines us at our core: Reliability - holistic & sustainable.

Our values have grown over the years - now they are also reflected in our appearance. Modern, clear and forward-looking - without forgetting our roots.

Rebranding

And yet we remain who we have always been…


...a company with a view to the future that is constantly evolving. We now want to make this change visible with our new website. We have reformulated our vision, mission and purpose to ensure that we stay on the right course and communicate our values clearly.

Vision
Inspire sustainably!

Mission
With our holistic understanding of sustainability, we develop customised solutions for every customer need, and our products impress with their quality, function, materialisation, durability and unique user experience. When it comes to customer contact, we go the extra mile and set ourselves apart with our proactive and uncomplicated approach to finding solutions.

Purpose
We are passionate about developing the brushes of tomorrow.

What remains the same

Our team, our quality standards and our service.

What's new

Logo, colours, visual language, digital communication - all for a coherent overall picture.

What you need to know now - What does the rebranding mean for you?

Don't worry, not much will change for you. Only our appearance will now change step by step - carefully, but visibly:

-      The new brand identity will be visible in e-mails, invoices, packaging, etc.

-      Packaging will gradually be designed in the new layout. There will be a transitional period during which the old and new designs will both be visible at the point of sale.

-     All article numbers remain the same.

-      We are working on putting our catalogue online here on the website soon. We will inform you as soon as it is ready.

We are looking forward to take on this new path together with you.

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