AMBIENTE 2019 – Press Release

"FUSION" is well received abroad

In keeping with Ebnat's tradition of producing high-quality cleaning products with added value for the end consumer, Ebnat AG once again is represented this year at the internationally renowned Ambiente trade fair in Frankfurt from 8th to 12th February 2017 with its own stand in the ultra-modern new hall 12.1. More than 100 visitors, including important buyers from renowned international companies, come to Ebnat AG's stand to find out about the company's products and innovations.

Ebnat AG presents also this year two new products again

One is the "FUSION" dishwashing brush made from Swiss FSC® beech wood. The brushes are made of plastic and can be connected to the wooden handle with a click system. Thus the Click dishwashing brush combines modern and trendy design with sustainability. Two versions are available as of February. The long handle version is intended for the use in daily dishwashing. The short handle version is ideal for cleaning pots and pans.

Visitors also showed great interest in the new Honey sweeping set. The different colours in versatile combinations have been very well received by the visitors and are now offered customer-specifically in order to further expand market shares in the export market and in Switzerland.

There was also great demand for the "Swiss Move" product line, which was redesigned the year before last and optically modernised. The newly designed high-tech joint on the modern wooden body allows the floor wiper to be used in 6 different positions. For example, the floor wiper can be used in both the steering and transverse directions as well as tilted for cleaning at height. High-quality pure horse hair was chosen as trim material, which enables perfect dry cleaning of the interior.

Ebnat’s team presents new products as well as existing products with unique USPs and their added benefits to customers at the trade fair stand. In addition to 50 offers, which can be issued for new products, some orders are already fixed at the trade fair stand.

It is clear that the different nationalities (from North and South America, Canada, China, Japan, Korea to the closer countries such as Russia, Finland, Sweden, the Netherlands, Belgium, France, Great Britain, Germany and Austria) have different demands and needs. For the success of Ebnat AG in the international environment, it is still necessary to find the niches in the individual countries in order to place the high-quality products made in Switzerland accordingly and to adapt them to the needs of the individual countries.

Ebnat-Kappel, located in the centre of Europe, once again demonstrates at Ambiente that Switzerland's quality standards are seen and appreciated abroad and that the success of Ebnat AG in the international arena can also be attributed to Eastern Switzerland.

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