The sustainability of Loop is based on three key features: a material-saving design, the use of recycled ma-terials and an extended service life thanks to interchangeable heads.
The handle consists solely of a slim frame that encloses the brush head. The brush head itself is also kept minimalistic thanks to the central hole.
It consists of 95 % post-consumer recycled polypropylene (PCR). The bristles are made from 100 % post-industrial recycled polyester (PIR). This gives plastic a second life.
Thanks to the replaceable brush heads, the handle can be used for a long time. This significantly extends the service life of the product and reduces waste.
Dish brush Loop
A statement for environmental awareness in the modern kitchen
Loop was born out of our quest for ever more sustainable products, combined with the desire for a “state of the art design”. This innovative lifestyle dish brush is not only stylish, handy and efficient, but has also been thought through down tothe smallest detail in terms of sustainability. Three importantfeatures emphasise this:
Material-saving design
The handle consists only of a frame that encloses the brush head. The brush head itself is also kept minimalist thanks to the hole. Compared to our lightest interchangeable head dish brush to date, we have been able to reduce material consumption by around 50 %.
Recycling material
The brush head is made of 95 % post-consumer recycle polypropylene (PCR), while the bristles are made of 100 % post-industrial recycled polyester (PIR). In this way, we give plastic a second life.
Extended service life
The handle can be used again and again thanks to the interchangeable heads.
Loop can also score with other arguments. The distinctive, purist design comes with a practical, large hanging hole that is suitable for all standard hooks. To top it all off, Loop is of course Swiss Made.
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dishbrush Loop
Added value
Innovative lifestyle dish brush
Material-saving design for maximum sustainability
Sustainable, clever interchangeable head system
The Loop dish brush is made from 95% recycled material
Practical, large hanging hole, suitable for all standard hooks
Made in Switzerland
Loop - Your questions, our answers
Why is Loop considered particularly sustainable?
How material-saving is Loop compared to other brushes?
Material consumption has been reduced by around 50 % compared to the lightest interchangeable head washing brush to date.
What does post-consumer and post-industrial recycling mean?
Post-consumer recycled material comes from plastic products that have already been used. Post-industrial recycled material is generated during industrial production processes. Both materials contribute to the reduction of new plastic.
Is the brush head easily replaceable?
Yes, the brush head can be changed quickly and easily - without any tools.
Is the Loop dishwashing brush dishwasher-safe?
Loop is dishwasher-safe and therefore easy to clean. This ensures a longer service life in everyday kitchen use.
Does Loop clean reliably even though it does not have a continuous bristle field?
Yes. The number of bristle tufts is not the only decisive factor for the cleaning performance of a dishwashing brush. The decisive factor is the cleaning movement: All soiled areas of the crockery reliably come into contact with the bristles. The Loop dishwashing brush is therefore not equipped with too few bristles - on the contrary, conventional brushes often have more bristles than are actually necessary for effective cleaning.