AMBIENTE 2020 – Press Release

Ebnat AG traditionally launches a high-quality new product in the "cleaning articles" segment at the beginning of each new year. The internationally recognised "Ambiente" trade fair in Frankfurt is an ideal platform for the product release. From 07.2.-11.2.2020, Ebnat AG was again represented with an inventive exhibition stand in Hall 12.1.

Virus and storm did not stop all visitors from visiting the trade fair

Despite the Corona virus and storm Sabine: More than 80 visitors, including important buyers from well-known international companies, found their way to the Ebnat AG stand to find out about this year's new products, despite the difficult conditions. 

Resource-saving design without sacrificing functionality

In times of Fridays4Future and unattained UN climate targets, Ebnat AG has set itself the task of developing a resource-saving range of completely renewable raw materials. The product family "purus." was created as a contribution to sustainability. 

“Perfection is not reached when there is nothing more to add, but when there is nothing more to leave out" (Antoine de Saint-Exupery) 

Ebnat AG was guided by this quotation in the development of the new "purus." product family. Because even the most sustainable materials should not be wasted. In order to save natural resources, only the most essential materials are consciously used for this assortment. Swiss FSC beech wood is used for the brush handles and 100% bio-based plastic made from castor oil is used for the bristles. Ebnat AG has gone to its limits, because the two components of the brushes directly interact with each other. The brush bodies are designed to be as narrow as possible but just wide enough to accommodate the optimum amount of bristles. More is not needed, but less is also not possible.

Customer expectations are fulfilled

Customers expect unlimited functionality from Ebnat. “purus." meets these expectations despite its resource-saving design.

Thanks to the bristles on one side and the long, narrow wooden body, the bottle brush can be inserted even into very small openings and achieves an excellent cleaning performance even with particularly large containers. The narrow glass brush is perfect for cleaning champagne, wine and drinking glasses. The soft bristles leave no scratches even on sensitive glass. The ergonomic shape of the dishwashing brush sits perfectly in the hand and the position of the bristles ensures that the dirt in a wide variety of dishes can be reached easily.

Ebnat on the pulse of time

We are very pleased with the change towards a more sustainable society and it shows us that we are on the right track with our principles. We hope and believe that this movement will continue to grow in importance. Ebnat AG has been living sustainability for many years. It is virtually anchored in our DNA. An important emphasis in our production has always been placed on wood processing, which is why we are constantly expanding our expertise in this area. This is why our "purus." range enables us to react quickly to the current needs of customers and to meet the new mega trend. The consistently positive feedback at the Ambiente trade fair motivates us to develop further innovations that focus on the concept of sustainability.

In the future, we want to continue to be committed to the environment and improve our sustainability both at the operational and product-related level.

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