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Co-operation with specialists
When we develop a new product, we first discuss which criteria the product must fulfil in order to succeed in a given market situation and with the intended target audience. Influencers from outside are involved in all of our considerations, either directly or indirectly. In this respect, our Development Department works in close co-operation with specialists and opinion leaders from the most varied sectors. Leading professors from universities, test laboratory managers and experts from specialist associations with their specific know-how, as well as critical users support us in the development of expedient innovations with sustainable product benefits.