PLMA 2017 – press release

The world’s largest private label trade show, PLMA’s 2017 “World of Private Label”, was opened on 16th May 2017 in the RAI Exhibition Centre in Amsterdam. This year’s event has been the largest yet. Ebnat AG has been one of its exhibitors since the first trade show.

More than 13,000 buyers and visitors from over 110 countries took part in the 2017 “World of Private Label”. The participants had the opportunity to visit more than 2,400 exhibiting companies, manufacturers and suppliers of FMCG products from over 70 countries at their stands. The show floor was comprised of 14 halls in the RAI Centre, which were distributed across three main complexes. The ‘Europa’ complex was reserved for food products, while non-food products were exhibited in the ‘Holland’ complex. The ‘Park’ complex accommodated both food and non-food exhibitors.

In addition to the Ambiente, held in February in Frankfurt, this trade show is the most important trade show of the year for Ebnat AG. Here, it is essential for Ebnat to present the latest products in the household and oral hygiene segments to international customers. Therefore, the pavilion exhibiting excellent innovations from the food and non-food segment was a particular attraction among the trade show visitors. This year Ebnat AG presented the new “Charcoal” toothbrush by Candida. In addition to this novelty, the new tongue cleaner and the flossers were shown as highlights in the oral hygiene segment. In the household segment, the brushes successfully sustained their position in the “wooden products” niche market. Therefore, as had been the case at the Ambiente in February, the new “Swiss Move” and “Omnia” product ranges were exhibited.