AMBIENTE 2017 – Press Release

The niche as an opportunitye

In accordance with its strategy, Ebnat AG aims to manufacture high-quality cleaning products with multiple benefits to the end user. Therefore, it was once again represented at the internationally famous Ambiente trade fair in Frankfurt from 10/02-14/02/2017, with a stand and two innovations.

More than 120 visitors, including important purchasers from notable international companies, purposefully visited the stand of Ebnat AG in order to inform themselves about its products and innovations. This year Ebnat AG presented two novelties. Firstly, it introduced the “Omnia” product line, which consists of a broom and a hand brush made from high-quality Swiss beech wood with special natural bristles. This edging material is suitable for both indoor and outdoor cleaning; furthermore, it can be used for wet and dry cleaning. Secondly, the existing “Swiss Move” product line was redesigned and given an updated look; in addition, a newly designed high-tech joint was attached to the modern wooden handle. This joint allows the broom to be used in six different positions. For instance, the broom can be used lengthwise and crosswise, as well as tilted for cleaning in an elevated position. High-quality pure horsehair was chosen for the edging material, facilitating perfect indoor dry cleaning.

The Ebnat team presented these innovations and their multiple benefits to the customers at the trade fair stand.
In addition to 40 price enquiries regarding the innovations that will be subsequently addressed, we have already secured a number of orders at the stand.

It was clearly evident that the 15 different nationalities (from North and South America, Canada, Kuwait, China, Japan and Korea, and from nearby countries such as Finland, Sweden, the Netherlands, Belgium, France, Great Britain, Germany and Austria) have different demands and needs. To ensure the success of Ebnat AG on the international stage, we need to continue to find the niches in the individual countries in order to place high-quality products “made in Switzerland” accordingly and to adapt them to the needs in the individual countries.

Located in the centre of Europe, Ebnat-Kappel demonstrated once more at the Ambiente trade fair that the quality expectations of Switzerland are recognised and valued by foreign countries and that the success of Ebnat AG on the international stage can be secured by means of clear profiling.